The topic of search engine optimization has been on everyone’s lips for a long time. SEO offers significant advantages for companies. With the right SEO measures, shop operators can draw attention to their products very effectively and with an extremely high reach. However, if no one can find the shop, it will be very difficult to attract new customers. In this post we explain the importance of SEO meaning in business.
How is the customer doing on Google?
Anyone who searches for a product or service in Google usually clicks on one of the first three search results. The following results four to ten are only used very rarely. The search results on page 2 are hardly seen. Those who make it into the first three results generate significantly more clicks. When it comes to search engine optimization, one thing is very important – customers are looking for a solution to a specific, very personal problem. The higher the solutions offered are placed within the Google search results, the more interested people visit the shop. And then a simple rule of thumb comes into play: more clicks in Google search results lead to more visitors, and they generate more sales.
Difference between technical and content SEO for business
Over the years, an important distinction has emerged in the area of search engine optimization. Sometimes there is debate of technical SEO and sometimes of content SEO. Content SEO and technical SEO have to go hand in hand. But what do these terms mean?
Technical SEO
The term ‘technical SEO’ describes all technical measures that are carried out on a website or an online shop to influence the placement of the pages in the Google search results as positively as possible. Two of the main focuses of technical optimization are user-friendliness and the page loading times of a website. Suitable measures include –
- Avoiding Duplicate Content: Using Canonical URLs,
- Optimizing Structured Data: Rich Snippets for Google Search Results,
- URL adjustments: 301 redirects when URLs change,
- Controlling the Google-bot via the robots.txt file and setting up a sitemap.xml,
- Broken Links: Avoidance of non-functioning internal links,
- Flat page structure: URL optimization for categories and products,
- Mobile optimization: user experience and page speed,
- Source code: Removing unnecessary code components that hinder crawling.
Content SEO
Content SEO is about search engine optimized content on a website or in an online shop. This content meets certain criteria so that Google can rate it faster and better. The content must primarily meet the needs and wishes of the customers. It should be noted that modern SEO content is not created separately for the Google-bot. Nevertheless, a number of key points can be put together that have emerged as constant criteria for SEO content in the past –
- Quality of the texts,
- Well-structured structure of the texts,
- Enrichment of texts with relevant graphics, videos, lists, etc.
- Avoid easily readable texts and filler words
- Make images easily “readable” for Google through filenames and accompanying texts,
- Avoid keyword stuffing to avoid penalties from Google,
- Optimize content for mobile devices,
- Offer potential customers real added value with the content,
- Define the goals exactly in advance of the content creation.
Get to know SEO for business
If your online shop is increasingly displayed in Google and other search engines through targeted search engine optimization, you are addressing potential new and existing customers. High positions in the Google search results definitely pay off – even if the visitors don’t even click on the shop’s snippet at the end. The prominent visibility alone is excellent advertising for the entire shop. SEO in e-commerce significantly increases the number of touch points.